The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon, and the weather, or “weather” for short. Amazingly, many people prefer to search for popular brands than type them in direct. That’s how pervasive Google has become for us as a day to day tool. With the help of the great data research tool Ahrefs, we were able to surface the 100 most searched global keywords as of November 29th, 2021. To keep things PG-13, we removed all porn-related keywords. Although this is a great list of keywords, you could almost re-title the list “the most popular brands in the world” instead. The brands are so well-known they end up searched more than many common terms — such as how we don’t even look up a “search engine” these days, we “Google” instead. Thanks to Ahrefs for making this data easily available. We’ll be sure to keep an eye on how these trends change year over year, most likely as an index of the year’s most well-loved brands as we see above. Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. Data on the top trending searches is published every year, which is interesting on its own, but you may find yourself asking “What can I do with this information?” At first glance the data doesn’t have much to offer beyond satisfying general curiosity around what people are searching for in Google. Take the overall top 10 trending searches in 2021, for example:
There’s arguably not much you can do with that as a search marketer or content publisher. Those are all huge topics, and the chances of ranking for any of them are slim at this point. If you dig deeper, however, you’ll find the long-tail keywords people were searching for most this year. You’ll find the questions people were asking — the things that searchers genuinely needed help with — and therein lies the opportunity. Let’s go over some of those, and perhaps you’ll find a few ideas for your next pieces of content. Note that these are all top “trending” searches, which means the keywords with the largest increases in search volume from 2020 to 2021. These are not necessarily the top searches across all of Google. Google’s Top Trending Long-Tail Keywords Of 2021Top ‘How To’ Searches Of 2021Answering peoples’ questions is the cornerstone of content publishing, so we’ll start off with some inspiration for your next “how to” articles. If you can provide the most holistic answer to one of these questions you may see an influx of traffic coming your way. How to help others
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Top Recipe Searches Of 2021Food bloggers looking for some out-of-the-ordinary recipes to write about can find inspiration in the following list of top searches:
Top ‘This Or That’ Searches Of 2021An often overlooked type of query is the ‘this or that’ search. Whether it’s how to use a word correctly, or what’s the difference between two things, the ‘this or that’ search is a versatile keyword type that offers many opportunities for new content. Here’s what searchers needed more clarity on this year:
More Top Searches Of 2021This is just a selection of the year’s top searches, which I picked out as I felt they were the most useful for publishers. There’s many more to discover in Google’s Year In Search mini site. Google has also put together a video recap of the year in search, which you can see below: Featured Image: Screenshot from blog.google/product/search, December 2021. |
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