The iPhone is unarguably one of the most popular mobile smart phone in 2020. The company, Apple, has over the years, maintained the stand at being one of the most popular smartphone with iOS being another well known mobile operating system asides Android. The first IPhone was released in 2007. Since then, its success has been massive, with more than 100 million products sold within the four years of its initial launch. One of Apple’s basic advantages in their iPhones is that it allows good control over the software and hardware, allowing the phone to operate in an alliance. The fundamental reason for the iPhone’s popularity stems from its multi-dimensional functionality. As a matter of fact, the iPhone is not only a device to receive and make calls. It is so much more as it is also a portable media player, your computer, and game console.  Let’s look at the essential features that make the iPhone stand out from its counterparts. DesignIf you compare the iPhone’s design with any smartphone, you will realize that it is significantly different. The front design of the iPhone comprises a single button that displays the main menu of the device. With the passing years, the design of the iPhone has been undergoing subtle yet crucial changes. Take the IPhone X, for instance and other iPhones that has been released after. You are more likely to notice the removal of the home button. Simultaneously, the display height of this iPhone version has been increased upto 20%. This subtle yet crucial change in the iPhone X display allows you to create amazing artboards in Sketch. The striking design of the Apple iPhones has contributed significantly to the tremendous success of the manufacturers. PowerThe iPhone runs a dual-core A4 processor. The acceleration capabilities of this device are integrated with 3D graphics. The iPhone also has sufficient RAM to power portable gaming systems. For instance, if you want to run Sony PSP, you can effectively do so via iPhone as its power compares to a game console. This is why customers prefer purchasing an iPhone, rather than purchasing a fame station, such as the PSP or the Nintendo DS. This feature of the iPhone is unbeatable concerning smartphones. The integration of hardware and software is also better for iPhones. This integration has given Apple a tremendous advantage in the phone industry. There are certain things that an iPhone can pull off, but its counterparts cannot do so. One such example can be the Face ID, which allows the user to securely login to their iPhones while using a 3D scan. This is done through the TrueDepth sensor. Various companies have actually tried to copy and launch this Face ID into their phone systems. However, they have failed to succeed. Another example of the iPhone’s integration of hardware and software is Animoji and Memoji. These work amazingly seamless together. The AR Emoji of Samsung looks like it is not even halfway there with their hardware and software integration. Amazing Multimedia FeaturesAs mentioned before, the iPhone allows a wide array of functionalities. You might use it instead of an iPod. With an iPhone, you can access iTunes free of charge. That said, you can synchronize audio and video content from your PC via your iPhone. You don’t have to look up your laptop for all files and access anything anytime and anywhere. Did you know that the iPod has been the world’s most popular media player? You will find millions of consumers using and roaming iTunes comfortable from the interface of their iPods. They also use this interface to manage their music and media libraries. This is why iPod users are more likely to purchase iPhones whenever they look up a new phone. You might want to check out this Gorilla IPhone’s website and know more about their amazing designs. I can show you a phone that can do everything an iPhone can do (and even more) that costs a few bucks less than the iPhone. But if you are an iPhone user, all that doesn’t matter to you. You will still buy the more expensive iPhone. Why? This is because when you buy the iPhone, you are not buying just a phone. You are buying status. Late in 2018, I wanted to change my phone. I was one of the last men standing. It was a Java phone. Although I had an Android already, I felt the need to replace the Java OS with something modern. The phone was used mainly for calls and texts. Every internet-savvy thing was done on the Android. But finally, when I made my decision about what to buy, it happened to be an iPhone. The big deal is not the fact that I chose an iPhone. The big deal is the reason behind my choice. These are the reasons I told myself and my friends: Meanwhile, there are other triggers for my decision. They are: It was almost like I created the reasons for the triggers. I wanted an iPhone, and I had to give myself a reason to get one. I definitely asked for other people’s opinions before I got the phone. But it was just like I was trying to make them validate a decision I have already made. This is something Apple can make you do. The iPhone remains the bestselling product of Apple by a significant margin. The iPad doesn’t even come close. Every year a new iPhone comes out, and people rush to buy it every single time. Interestingly, it is mostly people who are using an older version of the iPhone. So here is the question: How is the iPhone a fast-selling product every year even though there is not much difference between the new versions? If you think in terms of how Apple makes their sale, you will never come to the real truth of the matter. You will only discover the truth when you think about the reason people buy. People can make all kinds of logical explanations to back up their decisions. But the majority do buy the iPhone for social status. Most (if not all) of the features offered by the iPhone are offered by other phones too. But they don’t sell half as much as the iPhone. In fact, the iPhone isn’t the first to have many of the distinct features people claim to love. I bought the iPhone for status. That is the truth. Today, I still don’t use the phone for much. Taking other people’s numbers on the iPhone has a nice ring to it. For some reason, people associate those using an iPhone with a particular social class. Apple knows this, and they have played along with it through the years. It is the king of all marketing strategies: selling social status. Some say Apple is losing it. And it’s true they have not really been on the cutting edge of innovation for several years (after the death of Jobs). But their marketing has been consistent and even greater. The lack of innovation might indeed catch up someday. But as long as the iPhone keeps selling social status, they will always make a truckload of profit. Now you know the secret of Apple. If you want a similar effect on your business, sell social status. This article was written with the intention of explaining marketing, but it has gained traction mainly because of the subject — the iPhone. The comments I keep getting made me decide to add this part so I don’t keep saying the same thing over and over again.
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